When Is The 2024 Rolex 24. Over 24 hours, teams of drivers go flat out around the 3.5 mile course, pushing to cover the most distance before the checkered flag waves. Rolex watches typically start at $5,000.

With its latest creations, rolex brings a fresh new look to some of its most iconic models. The rolex 24 at daytona began saturday afternoon and ended 24 hours later.